Identity is not only tequila but it is a culture. Founded by Casa Maestri in the magical town of Tequila, Jalisco. Every single person is different, whether it’s your skin color, race, gender, or sexual orientation we are all unique in our own way. This is our Identity. In particular we support the LGBT community by putting recognizable rainbow colors in the makeup of a fingerprint on our bottles. Identity Tequila is made from 100% Blue Weber Agaves from a mixture of the Highland and Lowland regions. Our unique brand comes from the most awarded tequila distillery in Mexico.


Identity Tequila gives back, part of the sales of each and every bottle is donated to the GLAAD® Foundation. If you wish to donate to the GLAAD® Foundation, you can click here!

Giving back